June 26, 2018

Product Owner workshop

The Product Owners workshop tackles the often underexposed but certainly crucial role within the Scrum process. With practical experience, theoretical knowledge and passion your knowledge of Product Ownership is transferred in a unique way. During the workshop we actually produce real input that is the basis for your products. No endless presentations but equally hands-on with things that have added value.

The workshop is designed to follow a typical product flow from strategy, business models, operational models and last, but most important, the feedback model. We learn about the two most important feedback cycles:
– Driven by objectives and validated by outcomes.
– Organized by input and measured by output.

We prefer using practical cases since the workshop is then used as a project kick starter in which, in addition to the theory, we elaborate the product vision and use user story mapping to create a backlog with user stories that serve as the basis for the first sprints. If it is not possible to use a practical case, we use a fictional case.

In this workshop you will learn about:
– Business strategy and the translation to the business model,
– Business model canvas, product vision and impact maps (objectives and goals),
– Roadmaps and story maps (mid term planning),
– Product canvas as backlog refinement model,
– Technical debt, architecture and bugs as backlog input,
– How to gather feedback from production systems.

After this course Product owners have a clear view on the full scope of Product Ownership. This scope is broader than merely the Scrum process and the backlog. The course provides practical ways and tools to organise and structure this broad scope.

Consultancy/Follow up session:
The half-day consultancy is part of the proposal and can be seen as a follow up session. After the workshop the PO and his/her team will start working on their vision, roadmap and refinement. During the follow up, which we’ll plan two or four weeks after the training, I will review these items, give feedback on how to proceed, introduce new techniques if needed and can even facilitate a refinement session. This way we can make sure that the theoretical and practical parts are properly aligned.


Cost (ex. vat): € 3.750,-
Maximum number of participants: 12

Please feel free to contact me for different configurations of this training (more/less participants, in combination with other trainings or consultancy).